Apple’s former CEO may buy BlackBerry
John Sculley, former Apple CEO is considering making a joint bid for smartphone maker Blackberry
Apple’s former chief executive John Sculley is reportedly considering a bid for BlackBerry.
Sculley would make a joint bid for the smartphone company with Canadian partners, according to the Globe and Mail.
He told the newspaper he was a long-time BlackBerry fan and user, and said: “The only thing I would say is, I think there’s a lot of future value in Blackberry,.
“But without experienced people who have run this type of business, and without a strategic plan, it would be really challenging.”
BlackBerry, based in Waterloo, Ontario, once dominated the smartphone market but put itself up for sale after being overtake by Apple’s iPhone and devices using Google’s Android operating system.
The Canadian firm’s latest BlackBerry 10 smartphones failed to fuel a comeback and it was forced to send out a letter reassuring customers earlier this month.
BlackBerry is also in talks with Cisco Systems Inc, Google and SAP about selling them all or parts of itself, several sources close to the matter had told Reuters.
Sculley was president of PepsiCo, until he became CEO of Apple in1983, a position he held until leaving in 1993.